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DISCOVER THE NEW SIGNATURE SCENT FOR WOMEN AND MEN

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"FASHION FOR THE NOSE"

"FRAGRANCE
MAKES LIFE
MORE BEAUTIFUL"

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MAKING OF

« WE NEEDED ONE BOY AND ONE GIRL. BAPTISTE AND KATI WERE PERFECT FOR WHAT I WANTED TO EMBODY.
THERE WAS NO OTHER OPTION POSSIBLE »

Together, Karl’s two new fragrances form a story of desire, of irresistible attraction, magnetism, sensuality, and a seductive rock-and-roll duo. He chose two of his favorite models to embody his creations: Kati Neischer and Baptiste Giabiconi. A renowned photographer, Karl shot the campaign, which he imagined in black and white. In the photos, Kati and Baptiste are shown embracing, their torsos bare and bodies becoming one, with Kati clinging to Baptiste with hands wearing studded gloves, exactly like the ones that Karl is never seen without. Their attitude reflects the sensual, addictive nature of Karl’s new pair of fragrances: “I believe that perfume should be something highly sensual. I wanted the photo to reflect this idea. You do not wear a perfume only to smell nice, but because you want to feel handsome or beautiful.

Making of
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"FRAGRANCE IS
AS IMPORTANT AS
A PIECE OF CLOTHING."

FRAGRANCES

« I LOVE PERFUME. I HAVE WORKED WITH FRAGRANCES IN THE PAST AND I’M THRILLED TO BE LAUNCHING NEW ONES AGAIN TODAY. I LOVE WOMEN’S FRAGRANCES AND I LOVE MEN’S FRAGRANCES. THEY MAKE LIFE MORE BEAUTIFUL. PERFUME IS LIKE FASHION FOR THE NOSE… »


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DESIGN

HIGH-TECH AND CLASSIC

«A TOUCH OF HIGH TECH AND A TOUCH OF CLASSIC GLASS FOR AN EXQUISITELY-FORMED BOTTLE»

More than anyone else, Karl has turned his fashion into a look, an attitude, an institution. His two new fragrances echo his edgy style while conveying sophisticated elegance and classicism with a bold, modern twist.

PACKAGING

Because Karl always adds a sensory touch to his creations, the heavy bottle comes in an embossed box that echoes the metal ring. Using white for the women’s fragrance and black for the men’s, each box is lined with the repeating tone-on-tone motif of Karl’s silhouette.

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NOTES

In keeping with this style, perfumers Christine Nagel and Serge Majoullier have created an elegant green floral for Karl’s eau de parfum for women. The fragrance thrives on contrasts, opening with a burst of fresh lemon, enhanced by a velvety peach before flourishing into a full bouquet of roses, immaculate magnolias, and plumeria. The fragrance takes a contemporary approach to traditional perfumes—another signature in Karl’s fashions—with the addition of musks and powerful, dark, ambery woody notes in the base.

LES NEZ

«CREATING A FRAGRANCE FOR KARL LAGERFELD MEANS USING A PERFUME TO CONVEY A WHOLE WORLD OF FABRICS, SOPHISTICATED CUTS, TEXTURES, VALUES AND STRONG IMAGES.»

«Creating it was like starting with a silken thread, the idea of a sensual, luminous flower, and weaving it gradually until we obtained a limpid fragrance with multiple facets. This fragrance is like an olfactory garment which reveals the vision of an outstanding creator: a bouquet of carnal flowers which clings to the skin like a gown with a perfect cut.»

Christine Nagel & Serge Majoullier, Perfume designers at Mane

CHRISTINE NAGEL

SERGE MAJOULLIER

JEAN-CHRISTOPHE HÉRAULT

DESIGN

HIGH-TECH AND CLASSIC

«A TOUCH OF HIGH TECH AND A TOUCH OF CLASSIC GLASS FOR AN EXQUISITELY-FORMED BOTTLE»

More than anyone else, Karl has turned his fashion into a look, an attitude, an institution. His two new fragrances echo his edgy style while conveying sophisticated elegance and classicism with a bold, modern twist.

PACKAGING

Because Karl always adds a sensory touch to his creations, the heavy bottle comes in an embossed box that echoes the metal ring. Using white for the women’s fragrance and black for the men’s, each box is lined with the repeating tone-on-tone motif of Karl’s silhouette.

LINE UP

NOTES

For Karl’s eau de toilette for men, perfumer Jean-Christophe Hérault turned to an aromatic fern. Timeless and ultra-modern at the same time, the fragrance features lavender and mandarin zest enhanced by crispy apple and violet leaves.

Alluring and sensual, the scent ends with the woody, spicy notes of sandalwood and an amber blend, giving the fragrance a vibrant and elegant feel.

LE NEZ

« CREATING THE KARL LAGERFELD FRAGRANCE FOR MEN INVOLVED INVENTING AN OLFACTORY SIGNATURE WHICH WAS GRAPHIC AND BOLD. »

I translated the emblematic black and white of his world through a contrast of sensual materials with a strong character, while keeping a very close eye on quality. I though of a man who feeds on light without being afraid of confronting shadowy areas. Bursting with brilliance, the ingredients attract attention, but always with style and restraint. Mandarin essence and lavandin essence are noted for their natural freshness, while vivacious, masculine violet leaf structures the entire composition. Voluptuous amber responds to this clarity. To perfect the impression, i added a surprising and humorous apple note. This fragrance was designed in the image of the Lagerfeld man: elegant, self-assured and remarkable.

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"IT'S IMPORTANT
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